For the people who build.
Websites that win the job.
We redesign and modernize websites for local businesses, and add what customers now expect: online booking, instant quotes and pages that load fast on a phone. See a free redesign of your homepage before you pay anything.
Concept work
Original concept designsRidgeway Stone
Everything your website needs.
Nothing it doesn't.
Every project is quoted after we see your business, your pages and your goals. You get one price in writing before work starts.
New websites
Custom design and build, written around the jobs you want more of.
02Redesigns
Keep your domain and your Google ranking. Replace everything else.
03Booking, quotes & estimators
Let customers price a job or book a visit without picking up the phone.
04Local search & Google Business
Service and town pages, reviews and a profile that shows up in the map pack.
05Hosting & care
Fast hosting, security updates and small changes, handled every month.
Our approach
We design every page around one goal: getting the right customer to call you or ask for a price.
See it first.
Pay only if you love it.
A free redesign
We redesign your homepage first and share it on a private link. You decide if you like it.
A written quote
We look at your pages, content and features together, then send one fixed price. No surprises later.
Build and launch
We build every page, test it on real phones and launch it on your domain.
Plain terms.
In writing, every time.
Hiring a web designer shouldn't feel like a gamble. These are part of every agreement we sign.
Concept before payment
You see real design work for your business before you spend anything.
One fixed quote
The price is agreed in writing before work starts and doesn't creep.
You own your site
Once your project is paid, the site and content are yours. Your domain always stays in your name.
One person to talk to
MJ designs and builds your site and answers your messages directly.
Replies within a day
Every message gets an answer within one business day, US or UK time.
No lock-in
Care plans run month to month. Cancel with one email.
Most local websites
lose customers before they load.
We ran Google's speed test on 32 local contractor websites in Charlotte and Raleigh. Here's what a customer on a phone experiences.
Median mobile speed scoreOut of 100. Google rates 90 and above as good.
Median wait for the main contentGoogle's target is 2.5 seconds.
Sites rated goodThe other 27 scored below 90 on mobile.
Method: Google Lighthouse 12, mobile profile, homepage only, tested 5 November 2026. Main content means Largest Contentful Paint.
Hi, I'm MJ.
Northline is my studio. I design and build every site myself, so the person you talk to is the person doing the work. No account managers, no hand-offs and no junior designers.